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Panasonic by Artvertising

'Artvertising Creative Agency' asked for my help in planning out a two-part PR campaign for their client, Panasonic.

The company wanted to advertise their new, innovative AC system. I set the focus of the campaign to the health benefits of the product, asking the specialists of the 'Levegő Munkacsoport' to support it. Thus, the idea of the “Make room for clean air” was born.

The site of the campaign is here:

Main press releases