I am interested in everything from gastronomy through applied arts, to laboratory diagnostics and I can find something interesting in every field. I believe that the secret of a successful PR campaign and branding strategy is getting to know the philosophy behind the brand. Moreover, understanding the aspirations, fears, ideas and plans of the people representing the brand. To achieve this, a well-constructed leadership survey or a short brief aren't enough.
I believe that a conscious PR strategy delivers real added value to communication. In the past few years I helped many KKV's and big corporations double their profit, effectively reach their potential customers and I prepared publications matching their brand identity.