Dunapark Restaurant and Coffeehouse
Újlipótváros's oldest café, the Dunapark Restaurant and Coffeehouse challenged me with an exciting assignment in September, 2019: I was hired to fully reform their image and communication.
The goal was to reestablish the restaurant's reputation, as well as to access a brand new target group – basically a full rebranding. We have been working together for almost a year now and my team ad I have done the following tasks for Dunapark:
Main tasks:
- The management of all the social media platforms
- Image 'facelift' – reevaluating the logo, establishing Dunapark's brand identity
- Building and maintaining a website
- Organizing press campaigns and press events
- Creating an annual marketing strategy
- Managing online marketing platforms and advertisements
- Website SEO
- Planning communication strategies for events, organizing smaller events
- Researching and managing associates and potential partners
- Market research, needs analysis of the guests
- Managing the newsletter
The results:
- We doubled the number of followers of the restaurant on Instagram and Facebook within six months
- We won the 'Dog-friendly Bakery of the Year' award in 2019
- More than HUF 4,5 million worth of organic appearances with only one press event
- With alternative event ideas and a collaboration with 'Bauhaus 100 városi séta' we obtained an increase in visitor numbers
- With a non-significant advertisement budget we organized a New Years Eve party that sold out
